Social Media Strategy Checklist

Set goals for being on social media

Write an Ideal Customer profile

Define the problem/s that you're solving

Clarify the message

Categorise content topics into 4-5 themes

Create a Look & Feel moodboard

Identify sources for content

Describe tone & voice

Select social media channel/s

Define role of each channel

Setup each channel: profile image, bio, link

Create content calendar

Schedule posts using a tool, eg. Planoly, Later, Buffer

Monitor and respond to all Comments

Visit Channel Insights and compare post performance