Template
Content Marketing & the Social Process
Analyze & Observe
Analyze current efforts
Size up competition
Observe social climate
Determine gaps
Build Your Online Community
Analyze target audience & thought leaders
Determine social spaces, where there is activity
Follow, read & engage on appropriate social media outlets
Develop Your Strategy & Calendar
Define goals & action items
Select appropriate social media Outlets for target & strategy development
Create & align calendar with all efforts
Determine tools & method of measurement
Create the Value
Blog posts
Videos
Photo albums
Infographics
Etc.
Get the Word Out
Website/Blog
YouTube
Google +
Email marketing
Etc.
Monitor & Engage
Monitor Online community
Join discussions
Respond & engage
Measure & Analyze
Review metrics
Analyze data
Make improvements
Rinse & Repeat
Try a new strategy
Repeat process
This creates a private checklist in your account.