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Social Media Checklist For Small Businesses
The ultimate social media marketing and management checklist for any small business or entrepreneur
Upload your logo as your profile picture
Upload eye-catching headers
Use a keyword-packed bio that clearly explains what you do
Include links to your website in your bio
Follow relevant accounts + industry leaders
Engage with your target audience
Regularly post fun, engaging, educational posts
Reply to all enquiries + feedback (even bad)
Remind followers what you do sell, but not too often
Create personas to cater your content & scheduling to your target customer
Research your competition - learn from what they're doing & not doing
Condunct social listening to determine what your customers want to see from you
Post when your target audience is likely to be online & engaged
Most importantly - be fun, friendly & helpful
This creates a private checklist in your account.