Template
5 Step Content Strategy
Marketing is a big bad world and you need the right strategies and tactics in order to survive and do well in whatever industry you are in.
The Content Audit
Go through each item of content on the site
Put together a content inventory of everything
Discover what content you currently have
Look at online and offline content
List everything into a spreadsheet
Content Analysis
The aim of the analysis is to assess current content
Perform a 'gap' analysis
Content relevancy, marketing message alignment
Does content require rewriting or updating?
What content is missing? Think of video, sound etc
The Action Plan
SEO, UX, usability all comes together here
Form best practicesm, conventions, style guide
What is being done by who and when?
Formulate a content schedule
How are you going to track results?
Execution
Put in place processes and schedules
Does everyone know what they are doing?
put in place deadlines and completion dates
Enable access to resources to complete tasks
Get started!
Results
Check Google Analytics for traffic results
Analyse the results. what content worked?
What content didn’t work and why?
Look for areas of improvement for the strategy
Go back to the beginning and start over again
This creates a private checklist in your account.