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Guide to Facebook Content Marketing
Be Effective
Post
Post max 3 lines of text
Gain 60% More likes, Comments & Shares
Post at least 5 times per week
For a campaign, choose a day to repost every week
To stay in the mind of fans
Post at optimal hours
A 18-24 demographic is highest from 9-10pm
Be Specific & Relevant
Know your Audience
Give insider info to make fans feel in the know.
Be Seasonable & Timely
Write about current events & holidays
Be Relevant
Link fans to articles that their community will care about
Be Compelling
Deliver Value to Fans
Post specials only to facebook fans through swepstakes, giveaways, offers, coupons etc.
Speak from a specific voice that represents your brand.
Use keywords to portray your brand image.
Position your brand as a problem solver.
Show you can make an impact.
Give fans exclusive content, products, events, and offers
Annouce product launches on facebook first.
Take them behind the scenes.
Give early access to sales.
Post exclusive contacts
This creates a private checklist in your account.