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The New Marketing Funnel
Are you looking for ways to improve the marketing strategy of your small business? Want to know the processes used by other marketers around the world?
AWARENESS
Show the world the value you offer through lnvesting brand awareness strategies.
ENGAGEMENT
Understand potential customers' pain points to show how you can solve their core problems
CONSIDERATION
Position yourself as the solution to pain points by focusing on key benefits, differentiators and competencies
PURCHASE
Nurture your new customer (and friend) throughout their entire purchase process.
ADOPTION
Provide onboarding tools, resources and knowledge to set customers up for a lasting relationship.
RETENTION
Go above and beyond to ensure your customer is delighted with their relationship with your brand.
EXPANSION
Connect with and learn from customers. Uncover new solutions and methods to help them achieve success.
ADVOCASY
Word-of-mouth advocacy for your brand Is priceless. This loops new potential customers Into the awareness stage of their own unique journey In your funnel.
This creates a private checklist in your account.