Using Videos in Marketing

Video builds trust, which helps with conversions and authority.

It is useful not just for introducing or educating but also for selling and retaining customers.

Face-to-camera videos can make your profile more recognizable.

Videos build emotion, which elicits a response from people.

Your helpdesk - What are people asking?

Live chat transcripts - Look for common topics.

Mastermind calls - Address high level questions.

Forums - Identify hot thread topics

Everyday life - Get ideas from conversations, activities, or in the shower.

Outline your idea. Develop and break it down into logical sections in a document, on a whiteboard, or in Evernote.

Record the video. This may be face to camera or a slide presentation with a voiceover.

Edit the raw footage. Add an intro and outro, remove unwanted sections, add music. A team can come in handy for this part.

Embeded the video on your website. This can be done with a player like Wistia.

Share the video on to networks like Facebook, Twitter, Google+ and Pinterest.

Send the video link to your email list.

You can put the video on You Tube, but note it may be difficult to get people back to your own site from there.

Text slides vs. face-to-camera vs. cartoons vs. image slides

Black and white vs. color

Music vs. no music

Autoplay versus click to play