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Using Psychology in Marketing
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INTRODUCE DOUBT OR FEAR
HIGHLIGHT THE CONSEQUENCES OF INACTION. MOTIVATE PEOPLE TO PURCHASE BASED ON THE FEAR OF A NEGATIVE OUTCOME.
EMPHASIZE EMOTIONAL OUTCOMES
EMPHASIZE THE OUTCOME THE CONSUMER WILL HAVE WITH YOUR PRODUCT OR SERVICE
HIGHLIGHT SUBTLE FLAWS
ADDRESS SOME OF YOUR PRODUCTS SHORTCOMINGS TO CREATE TRUST IN A POSITIVE LIGHT
PROMOTE EXCLUSIVITY
CATER TO YOUR CUSTOMERS EGO IF THEY PURCHASE YOUR PRODUCT
REPOSITION COMPITITION
DON'T BASH COMPETITION, HIGHLIGHT WHY YOUR CUSTOMERS ARE BETTER WITH YOUR SERVICES
This creates a private checklist in your account.