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Email Marketing Why It's So Valuable
The Value of Email Marketing
WHY EMAIL MARKETING?
Search and email are the TOP TWO internet activities. 77% of customers prefer to receive permission based marketing messages through email.
TARGETED REACH
Databases allow targeted mailings to specific recipient groups, for example BY ZIP CODE, BY GENDER, BY INCOME
EMAIL IS MEASURABLE
Email marketing campaigns can be measured in detail through OPEN-UP RATES, CLICK THROUGH RATES, CONVERSION RATES
VAST REACH
Studies show that there are more than 3.2 BILLION active email accounts today. 91% of those 3.2 BILLION check their email at least once a day!
GUARANTEED ROI
For every $1 spent on email marketing, $44.25 is the average return on investment!
Accourding to the Direct Marketing Association, that's a 4,300% ROI!
HOW? VALUE EXCHANGE
Your Valuable info - Time of your Audience
Provide good content that deepens your relationship with your audience!
Effective subject line = OPENED MESSAGES
A distinctive voice = MESSAGES READ
Quality content your prospect needs and shares with others = INSPIRED REFERRALS
This creates a private checklist in your account.