Template
The Path to Content Marketing
Template
SET OBJECTIVES
Clearly define measurable goals of what your company wants to accomplish with content marketing
DEFINE THE AUDIENCE
What is your audience interested in? What do they READ, WATCH, ATTEND and LISTEN to?
CREATE A CONTENT PLAN
Assess and leverage existing materials
Review competitors- what are they saying?
Determine manpower
Create a content calendar
DEFINE TACTICS & DEVELOP CONTENT
SEO -> SOCIAL -> PUBLIC RELATIONS
TEST AND ANALYZE
Always TRACK & REVIEW ANALYTICS to measure your response, then refine your content based on findings.
This creates a private checklist in your account.