The Content Marketing Marathon

Most marathon runners have a coach and a strategy - a reason for running, a plan and metrics for success. Catch up with the 43% of companies that have a content executive in place.

Runners spend months training- you'll need to do the same. Pick your topic, listen to your customers' needs and establish an editorial calendar.

Supporters are what keep marathon runners going. Your supporters are your internal and external content marketing teams.

Runners use sneakers and stop watches to help them cross the finish line. Use content marketing specific technology such as a curation platform.

Make the most out each mile you run. In other words, get the most mileage out of a great piece of content before moving on to the next piece.

Keep a consistent flow of content by using curation. Content curation supports your cration strategy just like water fuels marathan runners.

Being a team player is a major part of a marathon. When you help out others around you, everyone wins.