21 New Rules of Content Marketing

1. Treat Keywords Like Hotsauce

2. Have a Voice ( or Brand) Customers Can Identify With

3. Build Trust With Transparency

4. Make the Most of a Great Idea with Multiple Formats

5. Headlines Are Everything

6. Use the News

7. You Can't Stock the Cupboards Until You Take Out the Trash

8. Don't Just Post ... Engage!

9. Invite Yourself to Someone Else's Party Once in a While

10. Remember that Great Content Invites Links

11. Build Your Content From an Ongoing Plan

12. The Best Inspiration Comes from Several Different Sources

13. Quality is as Important as Quantity.

14. Quantity Still Matters.

15. Take Your Time

16. Stop Buying Content from the Bargain Bin

17. Know Your Biggest Content Marketing Enemy

18. Use One Piece of Content to Promote Another

19. Recycle Your Greatest Hits

20. Always Ask the Key Question About a Piece of Content

21. Use Your Content to Turn Searches, Readers & Fans, into Buyers!