40 Marketing Ideas For Your Business

1. Conduct a competitor analysis to lay out your position in your market

2. Narrow your niche + create a customer avatar

3. Cold email potential clients

4. Develop a referral program and share it with past clients

5. Create a strategic website that works for you 24/7

6. Ask for testimonials then share them on your website + social media accounts

7. Send past clients thoughtful gifts

8. Leave flyers about your products and services at local coffee shops

9. Host (or co-host) a webinar

10. Guest post on an influential blog

11. Cross-promote with a biz bestie

12. Make sure you’re seen! Comment on other’s blog posts, Instagram feeds + Facebook group questions

13. Find a non-competitor with similar clients and team up on a collaboration

14. Ask a leader in your industry if they’ll refer their waitlist to you

15. Find discussion threads on something relevant to your business then use your expertise to solve a problem and show your value

16. Host a workshop or in-person event

17. Focus on 1-2 social media platforms and develop a solid strategy for them

18. Create a business page for on Facebook

19. List your business as your workplace on your personal Facebook page

20. Join Facebook groups and answer questions

21. Promote other people’s content on Twitter

22. Look for questions directed at your industry on Twitter

23. Edit your Pinterest boards so they’re specific to your niche

24. Create Pinterest infographics related to your services, products and email opt-ins, then link to relevant pages on your website

25. Create blog posts of lists or how-to’s specific to your niche

26. Create a “101” guide for newbies in your industry

27. Offer free content upgrades + resources

28. Send out weekly emails

29. Film a quick video explaining your services or frequently asked questions

30. Give a behind the scenes peek of your process

31. Show or talk about a work in progress

32. Think about your visuals - use them in a way that makes your content more digestible and easily absorbed

33. Use the content you create and make versions of it that can be shared across all platforms you’re on

34. Host a challenge

35. Create bundled versions of your products + services

36. Hold a flash sale or pay-what-you-can for a product or service

37. Make sure you have promotional materials (i.e., business cards) on you at all times

38. Host a giveaway

39. Give out exclusive offers to your email list or people who share your content

40. Create a hashtag that people can use for a chance to have their photo or content shared by you