30 Social Media Stats to Savor

1. There is 2.46 billion active users on social media

2. The average internet user has 8 social media accounts!

3. 94% of digital consumers aged 16-64 have an account on at least one social platform , and 98% have been active in the last month

4. 43% of consumers aged 16-24, and 38% of users aged 25-34 use social media to research a product

5. 23% of consumers aged 16-34 say that seeing a brand/ product is "liked" on social media is a purchase driver

6. Facebook has over 2 billion active users

7. Over 80% of Facebook users access the platform every day

8. 45% of Facebook users aged 25-34, and 39% aged 16-24 use social networks to research products

9. 60 million businesses have a Facebook Page

10. 93% of social marketers regularly use Facebook ads, and 64% plan on increasing their Facebook ad activities

11. 62% of marketers say Facebook is their most important platform

12. Instagram has more than 700 million monthly users, with 200 million active daily

13. Nearly 60% of instagram users access the platform each day

14. 53% of users follow their favorite brands on Instagram

15. 94% of the top 100 companies have an Instagram account, and 86% of them actively post each month

16. 54% of marketers are using instagram, and 63% plan on increasing their Instagram activities

17. Posts with hashtags and location tags perform the best in terms of user engagement

18. Twitter has about 328 million monthly active users

19. 76% of marketers worldwide use Twitter to market their business

20. Almost 50% of active Twitter users follow brands/ companies

21. About 30% of Twitter users access the platform more than once a day

22. Over 40% of Twitter users learn about products and services via Twitter

23. LinkedIn has 106 million active monthly users

24.There are more than 467 million registered users on the platform

25. Marketers that flesh out their Products and Services page have 2x as many company followers

26. 40% B2B marketers say that LinkedIn is the most important platform for them

27. YouTube has the most visitors globally, at 88%

28. 63% of YouTube users access the platform more than once a day

29. 85% of Interbrand top 100 companies actively post to YouTube everymonth

30. One quarter of YouTube users have watched a branded video in the last month