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14 Most Important Metrics To Focus In Your Digital Marketing Campaign
In the digital marketing age, not only are measurable metrics and other analytical data are possible and available in real-time, the need to measure these data is paramount as evidence to success.
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Traffic Generation
1. Overall site traffic
2. Traffic sources
3. Mobile traffic
4. Click Through Rate (CTR)
5. Cost Per Click (CPC)
Conversion Metrics
6. Conversion Rate (CVR)
7. Cost Per Lead (CPL)
8. Bounce Rate
9. Average page views per visit
10. Average cost per page view
11. Average time on site
12. Rate of return visitors
Revenue Metrics
13. Return On Investment (ROI)
14. Cost to Acquire a Customer (CAC)
This creates a private checklist in your account.