Email Newsletter Marketing Campaign Checklist

Create your lists for your email campaign(s) (if you have multiple email campaigns)

Create and design your campaign layout(s) (look at examples of competitors layouts or popular email campaigns)

Footer

Business address (contact information)

Permission reminder

Unsubscribe link

Social icons (make sure links work)

Simple easy to read layout

Call to action

Research best times to send out your email campaign(s)

Name your campaign(s)

Complete who the email is from field

Create a personalized/catchy subject line (keep it short)

Create your preview text (what is your email about)

Choose the correct list you are sending to

Create your content/body of email (link content whenever needed)

Make sure content is easy to read and to the point

Add images (link images to content)

Include call to action button

Personalized ending

Send yourself a test email

Make sure your have proofread and checked for spelling errors

Is your email address correct?

Is your name correct?

Review your subject line

Review your preview text

Are all your links working?

Are all your images links?

Are you sending your campaign out to the correct list?

Send your email to someone else for them to review

Let your team know a campaign email is going out (especially your developer if you are sending a lot of traffic to your website)

Do one last review of your email campaign

Schedule or send out email campaign

Review campaign analytics (make changes before next campaign)