SEO Blog Checklist: How to Update Your Old Blog Posts

Look for posts are preforming well and not so well

Note keywords that are ranking well

Look for posts that are ranking close to page #1 on Google

Note any posts that have good external backlinks

Note posts that are currently trending topics right now

Research posts that did well on social media (especially on Pinterest)

Decide which post(s) need updating

Update your post title NOTE: Do not change the page URL or page slug

Make sure all heading have H2 and H3 tags and most heading include keywords

Rewrite at least two (2) paragraphs to be lists or a short paragraph and a list

Make paragraphs shorter (no more than 300 words)

Space out paragraphs and body of post

Add in potential for Google Featured Snippets https://neilpatel.com/blog/rank-google-featured-snippets/

Can you update/add to your content? You want your target word count to be between 1000 to 2500 words

Proofread and grammar check your post

Is your branding and layout of your post cohesive?

Are your keywords still relevant? Are there better keywords you should be using? Are there secondary keywords you could be using? Look for "low hanging fruit" keywords

Is your keyword in the title of your post?

Is your keyword in your meta descrption?

Is your keyword(s) used throughout your blog post?

Is your keyword in your image(s) alt text?

Link your posts to your other related posts

Link your post to other content you have created

Update broken links

Update your images (including your featured image)

Add more images (make sure they are named correctly with your target keyword)

Create an infographic or update an old one with new information

Create a content upgrade (newsletter, downloadable checklist, e-book, etc)

Create and/or add a video

Create pinable images or tweetable tweet

Go to Google Search Console

Click the URL inspection tab

Add in your page URL

Click request indexing

Follow your social media strategy to re-share your updated post(s)