Template
Influencer Agreement/Contract Checklist
Share this checklist with your team. Follow these procedures to make sure your contracts go out seamlessly so you can make successful, lawful, and effective partnerships.
INCLUDE THE BASICS
Influencer name
Company/Blog
Date/Duration of the partnership
Description of the campaign/partnership/sponsorship
Description of deliverables
Describe frequency of deliverables and times to be delivered/posted/published/etc
Include which social media platforms will be use
Payment (describe how/when payment(s) will be made (include payment structure if needed)
CAMPAIGN/PARTNERSHIP/SPONSORSHIP
Include schedule briefing session to cover all details and deliverables
Make sure influencer(s) agrees and signs of on all meetings and deliverables
Include brand messaging and brand voice in contract
Include content ownership clause (company/brand should be able to re-use, re-post, edit, modify, adapt, and translate the sponsored content for x period of time.)
State included content (hashtags, promo codes, links, tracking links, coupons, etc)
Include competitors and have influencer(s) sign off that they are not currently working with competitors and will not for x period of time
Include influencer discloser (good faith, exaggeration, false claims) guidelines
Include confidentiality agreement
Include that influencer will follow all FTC guidelines (such as #ad or #sponsored in posts)
Influencer will include full report with analytics and tracking
Include cancellation clause (list out reasons for canceled contract/partnership)
Include duration clause (how long influencer has to keep brand content on social media/blog/etc)
Make sure influencer has signed all documents
This creates a private checklist in your account.