Int'l QA Checklist

Title: Title case

Title: 50-60 characters

Article between 1400-1600 words

Primary keyword: Title

Primary keyword: First H2

Primary keyword: 1-4 times in copy

Primary keyword: Meta

Meta: 160 characters

Meta: Complete single sentence

Meta: After content for non-EN markets

Headings: Sentence case

Examples italicized

No bullet points in spoken examples

br coding above all headings

No nav menus

Four sentence intro structure

Evergreen content

Sourcing for non-common knowledge items

No "will" and "should"

"On your resume" not "in your resume"

No idioms

No Oxford comma

Single quotes for GB

Capital letter following a colon so long as it's grammatically correct (complete sentence, proper noun, etc.)

How tos: Numbered list of steps

What is: Definitive intro sentence

Disclaimer for company names

Disclaimer for salary info

No market location

Internal links: In-market CG page

External links: Appropriate sources

Links: Open in new tab

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