twelveskip.com

HOW-TO:

Scannable content

• Use Subheadings

• Keep Your Paragraphs Short

• Use Lists

• Use Visual Aids

• relevant photos, infographics, slideshows, videos, etc

• Highlight Important Points

• use bold, italic or pull quotes

• Use Readable Fonts

• keep it simple. use commonly-used fonts such as Arial, Times, Verdana

• use no less than 12px for body text. Use bigger size for subheaders

• be consistent with your font styling sizing and colors

• Why Make Your Content Scannable?

• Less intimidating

• Easier to navigate

• Makes o great impression

• Allow readers to rest their eyes

• Keeps readers from getting bored

• Makes content a little more interesting

• Motivates readers to read through the whole content