by anthonycaliendo
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21 B2B Content Marketing Stats for Sales Success in 2018

• Is your sales team getting the support you need from marketing? Here are 21 B2B marketing stats to help sales and marketing get a content strategy that converts!

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• 63% of North American B2B marketers say they're more successful with their content marketing now than they were a year ago

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• 78% of top B2B performers say they're much more successful with their content marketing now than they were a year ago

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• 37% of B2B marketers have a documented content marketing strategy (compared with 62% of top performers)

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• 80% of all B2B content marketers surveyed agree their organization is focused on building audiences (i.e., one or more subscriber bases); that's an 18% increase from last year

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• 74% of B2B marketers agree their organization values creativity and craft in content creation and production (compared with 88% of top performers)

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• 24% of those surveyed say their organization's overall content marketing approach is extremely or very successful; we consider these respondents B2B content marketing top performers

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• 70% of the top-performing B2B content marketers rate the project management flow during their content-creation process as excellent/very good, compared with just 36% of all those surveyed

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• 63% of B2B marketers say their organization's overall content marketing approach is much more or somewhat more successful than one year ago (compared with 78% of top performers)

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• 36% of B2B marketers rate the project management flow during their organization's content-creation process as excellent/very good (compared with 70% of top performers)

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• 19% of B2B marketers rate their organization's alignment of metrics and content marketing goals as excellent/very good (compared with 54% of top performers)

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• 94% say social media posts were cited as the most popular type of content being produced

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• 73% say case studies are the most popular type of content being produced

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• 72% say videos are the most popular type of content being produced

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• 71% say ebooks and white papers are the most popular type of content being produced

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• 93% say email marketing is the best way to distribute content

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• 65% say infographics are the most popular type of content being produced

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• 92% say social media is the best way to distribute content

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• 79% say blogs are the best way to distribute content

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• 56% say in-person events are the best way to distribute content

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• 55% say webinars and virtual events are the best way to distribute content

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• 35% of respondents said they are measuring the ROI of content marketing initiatives

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• Learn More and Get the Survey: https://www.marketingprofs.com/charts/2017/32864/b2b-content-marketing-2018-benchmarks-budgets-and-trends

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This checklist was created by anthonycaliendo

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