Websites and blogs
Social Media accounts
Client and customer information and records
Trade marks, patents and copyrights
Intellectual and creative property such as trade secrets
Online subscriptions and memberships
Logos, designs and branding strategies
Virtual property such as domain names, URLs and IP addresses
Custom apps and SaaS
Create an inventory of all your personal and business digital assets.
Create backups of all your data and systems. Experts say one backup is never enough: so created an external hard drive backup and a cloud backup.
Claim ownership of all digital assets. Trademarks, copyrights and patents can help you document ownership; your attorney or accountant my have other recommendations.
Establish value of all digital assets. Industry research publications or a business appraiser or
Digitally protect your assets when possible with encoding, encryption or watermarking.
Add copyright statements or marks to your intellectual property such as websites, blogs, graphic designs or names and tag lines.
Implement non-disclosure and non-compete agreements with key employees, consultants, clients and vendors.
Institute written policies for employees and consultants on creating, using, valuing and documenting digital assets.
List digital assets in your partnership agreements, incorporation documents, succession planwill and other legal documents.
Annually review and update your digital asset inventory and valuation.
Establish and document procedures if someone illegally uses or steals your digital assets.
Determine if and how you will license, sell or lease your digital assets.
Identify if and how you will use your digital assets as security for a loan or partnership agreement.
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