How to Increase Your Email Open Rate by 42%

  • Not convinced to invest in email marketing? 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research

  • 13 Email Marketing Myths: Here are 13 common email marketing myths: and 13 reasons you should perform A/B Testing on your emails.

  • Email marketing is dead: Have you checked your inbox lately? Email is here... to stay. But email has changed, and marketers need to know how to improve their open rates.

  • Email marketing automation is expensive & time-consuming: Email tools can be inexpensive and user-friendly. One of my favorites MailChimp is free for your 1st 2000 names

  • Unsubscribes will hurt your email efforts: People change their minds. SPAM notifications can hurt your distribution: always offer an Unsubscribe option.

  • Morning is the best time to send email: The best day and time of day to send an email is when its best for your specific audience.

  • Tuesday is the best day to send marketing emails: see Monday above.

  • If you send too many emails your subscribers will unsubscribe: It depends on your topic: some information is useful daily, other topics are better weekly or monthly.

  • Responsive design is not important for emails: 75% of people delete an email if they can\'t read it on their phone.

  • Spammy content sends your email to the junk folder: If your recipient opts in for your emails, even Spammy content should go to their inbox. Tip: Don\'t send spammy content.

  • Plain text emails don\'t perform as emails with graphics and images: Not everyone has good internet access. Plain text emails download faster and can be easier to read for many people.

  • Use a professional tone in your B2B and B2C emails: Know your audience. If your B2B email audience are hipsters, talk in their language. A B2C reader may not understand your industry jargon.

  • Short emails get better results than long ones: It depends: don\'t use 1000 words for what you can say in 100; don\'t use 100 words if the subject requires 1000.

  • Subject lines should be short: There is no statistical link between subject line length and open rate. But for subscribers reading on mobile devices, shorter may be better.

  • Only send each email once: People forget. People need reminders. Do A/B testing on your important emails: do your subscribers prefer to get the same email again?

  • Email Marketing Facts: For every $1 spent on email marketing, the average return is $44.25. Are you getting those returns?

  • 75% of recipients will delete an email if it\'s hard to read on a mobile: Mobile-friendly emails are a MUST. Over 50% of emails are opened on mobile, and that number keeps climbing.

  • Mobile-friendly email marketing isn\'t expensive: Free and low-cost email software is effective, affordable and easy to use

  • Personalized subject lines increase open rates: The recipient’s name in the email subject line increased open rates by 42%

  • Get permission: Inviting your audience to subscribe and opt-in to your mailing list gets better results than spamming. Ask subscribers to confirm so you\'re whitelisted and get in their inbox.

  • SPAM may be illegal: In many places SPAM is not only unsolicited, it\'s illegal with serious fines. #CanSPAM

  • Words in your subject line can trigger SPAM filters: Ultimate List of Email SPAM Triggers

  • Weekdays are better to send emails: In general, it\'s better to send emails on weekdays versus weekends. No single day won hand’s down.

  • 10am is the best time to send emails: In general, the optimal time of day to send emails is at 10 AM in the recipients’ own time zone. 

  • Use a larger font: Small fonts are difficult to read on mobile.

  • Use large social media and call-to-action buttons: Larger buttons are easier to tap with a thumb on mobile.

  • Use smaller images to reduce load time: Hi-res images take longer to load.

  • 600px wide columns are a mobile marketing best practice: Larger columns often wrap or aren\'t visible on mobile.

  • Emoji\'s save space and attract attention: Know your audience. A picture tells 1000 words: and an emoji in your subject line attracts notice and saves space.

  • Numbers in your subject line get noticed: People respond to facts and data, and numbers give your subject authority.

  • Preview text shows up in most ESPs: Set the preview text yourself, or most email tools will automatically pull the preview from the body of your email.

  • Send emails from a person, not a bot: Sending emails from a person increases open rates up to 31%, not info@, newsletter@ or noreply@.

  • Treat you subject line like a Call To Action: Use action verbs to entice readers to click.

  • Create a sense of urgency: "Today Only" Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate.

  • Does your business have an email newsletter? It\'s the simplest, most effective way to stay in touch with your customers.

This checklist was created by catherinerussell

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