Not convinced to invest in email marketing? 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research
Email marketing is dead: Have you checked your inbox lately? Email is here... to stay. But email has changed, and marketers need to know how to improve their open rates.
Email marketing automation is expensive & time-consuming: Email tools can be inexpensive and user-friendly. One of my favorites MailChimp is free for your 1st 2000 names https://mailchimp.com/
Unsubscribes will hurt your email efforts: People change their minds. SPAM notifications can hurt your distribution: always offer an Unsubscribe option.
Morning is the best time to send email: The best day and time of day to send an email is when its best for your specific audience.
Tuesday is the best day to send marketing emails: see Monday above.
If you send too many emails your subscribers will unsubscribe: It depends on your topic: some information is useful daily, other topics are better weekly or monthly.
Responsive design is not important for emails: 75% of people delete an email if they can\'t read it on their phone.
Spammy content sends your email to the junk folder: If your recipient opts in for your emails, even Spammy content should go to their inbox. Tip: Don\'t send spammy content.
Plain text emails don\'t perform as emails with graphics and images: Not everyone has good internet access. Plain text emails download faster and can be easier to read for many people.
Use a professional tone in your B2B and B2C emails: Know your audience. If your B2B email audience are hipsters, talk in their language. A B2C reader may not understand your industry jargon.
Short emails get better results than long ones: It depends: don\'t use 1000 words for what you can say in 100; don\'t use 100 words if the subject requires 1000.
Subject lines should be short: There is no statistical link between subject line length and open rate. But for subscribers reading on mobile devices, shorter may be better.
Only send each email once: People forget. People need reminders. Do A/B testing on your important emails: do your subscribers prefer to get the same email again?
75% of recipients will delete an email if it\'s hard to read on a mobile: Mobile-friendly emails are a MUST. Over 50% of emails are opened on mobile, and that number keeps climbing.
Mobile-friendly email marketing isn\'t expensive: Free and low-cost email software is effective, affordable and easy to use http://www.wpbeginner.com/showcase/best-email-marketing-services/
Personalized subject lines increase open rates: The recipient’s name in the email subject line increased open rates by 42% https://blog.kissmetrics.com/personalization-automation-skyrocket
Get permission: Inviting your audience to subscribe and opt-in to your mailing list gets better results than spamming. Ask subscribers to confirm so you\'re whitelisted and get in their inbox.
SPAM may be illegal: In many places SPAM is not only unsolicited, it\'s illegal with serious fines. #CanSPAM http://www.spamlaws.com/illegal-spam.html
Words in your subject line can trigger SPAM filters: Ultimate List of Email SPAM Triggers https://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-SPAM-Trigger-Words.aspx
Weekdays are better to send emails: In general, it\'s better to send emails on weekdays versus weekends. No single day won hand’s down. https://blog.mailchimp.com/insights-from-mailchimps
10am is the best time to send emails: In general, the optimal time of day to send emails is at 10 AM in the recipients’ own time zone. http://ow.ly/aydb30ejHg6
Use a larger font: Small fonts are difficult to read on mobile.
Use large social media and call-to-action buttons: Larger buttons are easier to tap with a thumb on mobile.
Use smaller images to reduce load time: Hi-res images take longer to load.
600px wide columns are a mobile marketing best practice: Larger columns often wrap or aren\'t visible on mobile.
Emoji\'s save space and attract attention: Know your audience. A picture tells 1000 words: and an emoji in your subject line attracts notice and saves space.
Numbers in your subject line get noticed: People respond to facts and data, and numbers give your subject authority. https://blog.hubspot.com/marketing/improve-your-email-subject-line
Preview text shows up in most ESPs: Set the preview text yourself, or most email tools will automatically pull the preview from the body of your email.
Send emails from a person, not a bot: Sending emails from a person increases open rates up to 31%, not info@, newsletter@ or noreply@. https://www.crazyegg.com/blog/high-email-open-rates/
Treat you subject line like a Call To Action: Use action verbs to entice readers to click.
Create a sense of urgency: "Today Only" Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate. http://www.emailinstitute.com/
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