Do keyword research. Free tools: http://checkli.com/s/5bc77aa9a604a
Create a strategic title using your target keyword.
Create a lengthy description using your target keyword.
Upload a unique featured image.
Add an alt tag to your featured image using your target keyword.
Add a caption on your image using your target keyword.
When natural, add subtitles as well.
Select a relevant category.
Share on social media
Link to when relevant for other sites, maybe from a more in-depth blog post.
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