Landing Page SEO Checklist
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Landing Page Address
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Targeted keyword(s) found in URL
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URL use dashes, not underscores
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URL is SEO friendly (no crazy string of character)
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URL is not blocked by robots and is not blocked by sitemaps
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Meta Data
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Title tag begins with target keyword(s)
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Title tag is unique and not repeated on the site
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Title tag is less than 70 characters
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Descriptions tag has less than 155 characters
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Description tag is unique and not repeated on the site
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Description tag includes target keyword(s)
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Content
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H1 tag uses targeted keyword(s)
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Target keywords found in copy 2-3 times
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Text is broken up and not only found in large paragraphs
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Target keyword(s) are bolded, italicized or underlined
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All images have SEO friendly file names
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All Images have Alt tags
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One image uses target keyword(s) in Alt tag
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One image uses target keyword(s) in file name
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Code
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No Inline CSS or JavaScript found
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Web page is WC3 validated
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Webpage is listed on sitemap.xml and sitemap.html
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Canonical tag properly used or not used
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Other
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Analytics software found
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Webpage only targets 1-3 similar keywords/phrases
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Web page is sharable with social media
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Internal backlinks using targeted Keyword(s)
