Decide what are your objectives for a contest. Growth followers, reward loyal followers, etc?
Decide on giveaway/prize item
Look for a related account to partner with or create an Instagram Loop Contest (if makes sense to your business/brand) (click on + to see how to set up Loop Contest)
Have a clear Call to Action (CTA) for your followers (click on + for examples)
Use a high-quality photo that followers would want to engage with (only post your own photos)
Create a clear and clever contest caption (138-150 characters is best)
Be clear and concise about what is required to enter
Include the text "this giveaway is not endorsed or sponsored by Instagram" in your content rules
Post the time and date of when the contest ends
Keep your content short to keep momentum (3 to 5 days)
Post your contest to you stories with contest photo and how to enter
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