Decide what are your objectives for a contest. Growth followers, reward loyal followers, etc?
Examples of Giveaway items:
Gift a product
Gift a gift card
Send a valuable content upgrade
Gift a hardcopy or digital book or eBook
Look for a related account to partner with or create an Instagram Loop Contest (if makes sense to your business/brand) (click on + to see how to set up Loop Contest)
Partner with 5 to 10 accounts.
Here\'s how to set up a Loop Contest
Account 1 directs people to go to Account 2 to follow account 2 directs people to go to Account 3 to follow account 3 directs people to go to Account 4 to follow account 4 directs people to go to Account 1 to follow
All accounts should use the same promotion photo to promote the giveaway.
Loop members can all go in together on a large prize, or each account can give away a smaller prize. There could be one grand prize winner, or each account could pick their own winner for the prize they are offering.
Examples of an Instagram CTA\'s
Follow Instagram account(s)
Follow Instagram account(s)and like photo
Follow, Instagram account(s) like the photo, and tag a friend
Follow Instagram account(s), like the photo, comment
Follow Instagram account(s), like the photo, comment, and tag a friend
Follow Instagram account(s), like the photo, comment, tag 3 friends
Follow Instagram account(s), like the photo, and tag 3 friends
Followers can post a photo of something related to your content/brand/business and use a hashtag that you can track
Use a high-quality photo that followers would want to engage with (only post your own photos)
Create a clear and clever contest caption (138-150 characters is best)
Make sure to include the following;
Offer terms and eligibility requirements (ex: age and residency restrictions, etc)
Prize value. Make it clear that there is no purchase necessary.
When the winner will be chosen and how the winner will be announced
State how participates can enter
Tell entrants that making a purchase does not increase their chances of winning.
Include the text "this giveaway is not endorsed or sponsored by Instagram" in your content rules
Post the time and date of when the contest ends
Keep your content short to keep momentum (3 to 5 days)
Post your contest to you stories with contest photo and how to enter