SEO Checklist 2018
SEO Checklist
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Content Grading
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1. Internal linking guidelines (Linking to pages on same level, Supporting above and below)
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2. Page titles (Measuring CTR; Are they better than competitors? Do they speak to persona?)
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3. Descriptions (Measuring CTR; Are they better than competitors? Do they speak to persona?)
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4. h1 (Does it contain keyword and help with conversions?)
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5. h2 ( Number used;Do they contain keywords? Do they help reader?)
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6. Copy ( Is it 100% unique,high quality and does it speak to the user?)
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7. Images (Number of images used? Are all optimized?)
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8. Image alts (Does it help visually impaired? Does it contain keywords?)
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9. Image descriptions (Does it contain keyword and help user?)
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10. Videos ( Are they full optimized?)
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11. Schema markup (logo,reviews,local etc.)
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12. Reviews (Are they unique?Do they have markup? Do they help with rankings?)
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13. Comments (Are they unique? Are they high quality?)
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14. Related keywords (Are they used throughout the page? Are they correct?)
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15. Answer questions of the topic ( Are most important questions addressed on the page?)
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16. Facts on the topic ( Are facts relevant to current calendar year present on the page)
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17. Link to blog post and articles on the topic ( on same website) ( Are they being updated often? Do they have a keyword? Is the content unique? Do they cover relevant topics?)