Webinar 2 - Implementation Checklist
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Facebook Page Insights
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Are there significant variances in age range, gender or region?
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Are there significant variances in the demographics of your followers, people reached, and people engaged?
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Twitter Insights
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Are there significant variances in age range, gender or region?
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Google Analytics
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Are there significant variances in age range, gender or region?
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Facebook Ads Manager Insights
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Examine the profile of your followers, saved audiences, and custom audiences - are their significant variances in demographics, interests and other data between these audiences
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Are there significant variances between the findings here and the findings from your Facebook Page, Twitter and GA? Why might that be?
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Assess your proposed interest targeting and discover more about your audience
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Create relevant saved audiences from your findings to use for your adverts
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Use a survey to learn more about your customers - use an incentivised Facebook competition to increase submissions
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General
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Use this form to learn more about your audience https://goo.gl/forms/Q7SHCrrSCpyewEPh2
