Webinar 2 - Implementation Checklist

Pinpointing Your Ideal Customer

  • Facebook Page Insights

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    How to do this task:
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  • Are there significant variances in age range, gender or region?

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  • Are there significant variances in the demographics of your followers, people reached, and people engaged?

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  • Twitter Insights

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    How to do this task:
    Subtasks:
  • Are there significant variances in age range, gender or region?

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  • Google Analytics

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    How to do this task:
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  • Are there significant variances in age range, gender or region?

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    How to do this task:
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  • Facebook Ads Manager Insights

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    How to do this task:
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  • Examine the profile of your followers, saved audiences, and custom audiences - are their significant variances in demographics, interests and other data between these audiences

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    How to do this task:
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  • Are there significant variances between the findings here and the findings from your Facebook Page, Twitter and GA? Why might that be?

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  • Assess your proposed interest targeting and discover more about your audience

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  • Create relevant saved audiences from your findings to use for your adverts

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  • Use a survey to learn more about your customers - use an incentivised Facebook competition to increase submissions

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  • General

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    How to do this task:
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  • Use this form to learn more about your audience https://goo.gl/forms/Q7SHCrrSCpyewEPh2

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    How to do this task:
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This checklist was created by colmbaker

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