Webinar 3 - Implementation Checklist

Facebook Advertising Basics

  • Understand the differences between boost posts, ads manager, power editor and business manager

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  • Understand the different campaign objectives and when to use them

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  • Understand the differences between campaigns, ad sets, and adverts

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  • Understand the differences between carousel, image, video, slideshow and canvas adverts

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  • Set up business location if you have multiple stores

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  • Set up product catalog if you have an online store

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  • Integrate your app if applicable

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  • Read through Facebook advertising policies

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  • Test some of the different advert & campaign types

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This checklist was created by colmbaker

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