robinOne - crowfounding campaign

  • PHASE ONE - PREPARATION

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  • Set up landing page

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  • Set up automation account

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  • Place a subscription form on landing page

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  • Set up relevant social media channels

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  • Set up google analytics

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  • Submit the product to BetaList, Product Hunt and german similar page

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  • Create a direct communication channel in between the team

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  • Write a plan start-to-end plan and assign tasks

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  • List of personal contacts that could support the project

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  • List of press and bloggers

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  • List of industry influencers

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  • Withdraw mailing list from landing page

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  • Set the price goal

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  • Calculate the numbers of backers we need (secure 30% buffer)

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  • PHASE TWO - THE CAMPAIGN

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  • Choose a platform and understand all its possibilities and limitations

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  • Read the crowdfunding campaign playbook

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  • Research successful campaigns

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  • Research for possible competitors

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  • Prepare script, shooting, editing, transcript (German, English, Portuguese, Spanish, Russian and French), subtitles and adjusting video pitch

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  • Select backstage, pre-prototype, drafts, sketches and relevant pictures/gifs/videos

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  • Build a storyline to tell under the description

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  • Set up a gif with a very simple and short "how it works"

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  • Set up a features and benefits list

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  • Mention the media outlets which the product was featured

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  • Set up a list of product technical specifications

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  • Team photos and bio (inventors and execution team)

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  • Set straight forward timeline from beginning of the campaign until shipping day

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  • Set project cost breakdown

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  • Videos updates with Q&A and news after the beginning of the campaign

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  • Set reward list

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  • Set stretch goals backup

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  • Set up FAQ (text or possible video)

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  • Send FAQ to mail list

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  • Share social media channels and direct contact

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  • Call to action

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  • LAUNCH THE CAMPAIGN!

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  • PHASE THREE - LAUNCH

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  • Email all friends, professional contacts and beta subscribers

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  • Submit campaign to Reddit, Hacker News and similar media outlets

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  • Reach out to press list, bloggers and influencers

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  • Link campaign to landing page

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  • Create social media content countdown -30 days with benefits and motives to join

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  • Monitors the buzz and take action by answering and clarifying all comments in all channels

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  • Set google alerts

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  • Update backers

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  • Thanks backers

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This checklist was created by robinone

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