by robinone
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robinOne - crowfounding campaign

• PHASE ONE - PREPARATION

• Set up landing page

• Set up automation account

• Place a subscription form on landing page

• Set up relevant social media channels

• Set up google analytics

• Submit the product to BetaList, Product Hunt and german similar page

• Create a direct communication channel in between the team

• Write a plan start-to-end plan and assign tasks

• List of personal contacts that could support the project

• List of press and bloggers

• List of industry influencers

• Withdraw mailing list from landing page

• Set the price goal

• Calculate the numbers of backers we need (secure 30% buffer)

• PHASE TWO - THE CAMPAIGN

• Choose a platform and understand all its possibilities and limitations

• Read the crowdfunding campaign playbook

• Research successful campaigns

• Research for possible competitors

• Prepare script, shooting, editing, transcript (German, English, Portuguese, Spanish, Russian and French), subtitles and adjusting video pitch

• Select backstage, pre-prototype, drafts, sketches and relevant pictures/gifs/videos

• Build a storyline to tell under the description

• Set up a gif with a very simple and short "how it works"

• Set up a features and benefits list

• Mention the media outlets which the product was featured

• Set up a list of product technical specifications

• Team photos and bio (inventors and execution team)

• Set straight forward timeline from beginning of the campaign until shipping day

• Set project cost breakdown

• Videos updates with Q&A and news after the beginning of the campaign

• Set reward list

• Set stretch goals backup

• Set up FAQ (text or possible video)

• Send FAQ to mail list

• Share social media channels and direct contact

• Call to action

• LAUNCH THE CAMPAIGN!

• PHASE THREE - LAUNCH

• Email all friends, professional contacts and beta subscribers

• Submit campaign to Reddit, Hacker News and similar media outlets

• Reach out to press list, bloggers and influencers

• Link campaign to landing page

• Create social media content countdown -30 days with benefits and motives to join

• Monitors the buzz and take action by answering and clarifying all comments in all channels

• Set google alerts

• Update backers

• Thanks backers

This checklist was created by robinone

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