robinOne - crowfounding campaign

  • PHASE ONE - PREPARATION

  • Set up landing page

  • Set up automation account

  • Place a subscription form on landing page

  • Set up relevant social media channels

  • Set up google analytics

  • Submit the product to BetaList, Product Hunt and german similar page

  • Create a direct communication channel in between the team

  • Write a plan start-to-end plan and assign tasks

  • List of personal contacts that could support the project

  • List of press and bloggers

  • List of industry influencers

  • Withdraw mailing list from landing page

  • Set the price goal

  • Calculate the numbers of backers we need (secure 30% buffer)

  • PHASE TWO - THE CAMPAIGN

  • Choose a platform and understand all its possibilities and limitations

  • Read the crowdfunding campaign playbook

  • Research successful campaigns

  • Research for possible competitors

  • Prepare script, shooting, editing, transcript (German, English, Portuguese, Spanish, Russian and French), subtitles and adjusting video pitch

  • Select backstage, pre-prototype, drafts, sketches and relevant pictures/gifs/videos

  • Build a storyline to tell under the description

  • Set up a gif with a very simple and short "how it works"

  • Set up a features and benefits list

  • Mention the media outlets which the product was featured

  • Set up a list of product technical specifications

  • Team photos and bio (inventors and execution team)

  • Set straight forward timeline from beginning of the campaign until shipping day

  • Set project cost breakdown

  • Videos updates with Q&A and news after the beginning of the campaign

  • Set reward list

  • Set stretch goals backup

  • Set up FAQ (text or possible video)

  • Send FAQ to mail list

  • Share social media channels and direct contact

  • Call to action

  • LAUNCH THE CAMPAIGN!

  • PHASE THREE - LAUNCH

  • Email all friends, professional contacts and beta subscribers

  • Submit campaign to Reddit, Hacker News and similar media outlets

  • Reach out to press list, bloggers and influencers

  • Link campaign to landing page

  • Create social media content countdown -30 days with benefits and motives to join

  • Monitors the buzz and take action by answering and clarifying all comments in all channels

  • Set google alerts

  • Update backers

  • Thanks backers

This checklist was created by robinone

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