Product Management - Feature Kickoff - 05/09/17
-
Define relevance in roadmap & make sure it’s the next important thing to work on - Get initial input from stakeholders (Support, Sales, Marketing)
-
Usage-Check: Who in the customer base has recently used the current feature (regularly)?
-
Status Quo check: - Screen-Share with customers & ask: - Show me how you use it? - What do you expect from feature XY? - What is missing? - Have they used any other tool?
-
Competitors - Look for best practices & things to avoid
-
Conceptualise feature-options with minor tweaks to the existing market standards
-
Impact / Technical difficulty analysis of solution options
-
Define MVP - What is the 20% part of the feature that brings 80% of the value?
-
Pitch concept & MVP to stakeholders (Support, Sales, Marketing)
-
Build wireframes & Mockups - Test (Invision or click-dummy)
-
Test wireframes / click dummies internally
-
Implement feedback in mockups / test dummies
-
Submit concept to UI-Design team
-
Approve / adjust UI-Design Team's HD mockups
-
Submit user story and HD Mockups in next sprint planning
-
Follow up and stay in the loop in the dev process
-
QA & Testing
-
Adjustments based on QA & Testing
-
Final QA
-
Launch feature & announce in Customer mailing / social media announcement / video tutorial
-
Quantitative KPI: Feature usage before & after launch of new version
-
Qualitative KPI: Send satisfaction survey to all “regular” users of the feature after time frame x