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Product Management - Feature Kickoff - 05/09/17

• Define relevance in roadmap & make sure it’s the next important thing to work on - Get initial input from stakeholders (Support, Sales, Marketing)

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• Usage-Check: Who in the customer base has recently used the current feature (regularly)?

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• Status Quo check: - Screen-Share with customers & ask: - Show me how you use it? - What do you expect from feature XY? - What is missing? - Have they used any other tool?

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• Competitors - Look for best practices & things to avoid

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• Conceptualise feature-options with minor tweaks to the existing market standards

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• Impact / Technical difficulty analysis of solution options

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• Define MVP - What is the 20% part of the feature that brings 80% of the value?

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• Pitch concept & MVP to stakeholders (Support, Sales, Marketing)

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• Build wireframes & Mockups - Test (Invision or click-dummy)

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• Test wireframes / click dummies internally

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• Implement feedback in mockups / test dummies

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• Submit concept to UI-Design team

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• Approve / adjust UI-Design Team's HD mockups

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• Submit user story and HD Mockups in next sprint planning

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• Follow up and stay in the loop in the dev process

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• QA & Testing

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• Adjustments based on QA & Testing

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• Final QA

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• Launch feature & announce in Customer mailing / social media announcement / video tutorial

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• Quantitative KPI: Feature usage before & after launch of new version

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• Qualitative KPI: Send satisfaction survey to all “regular” users of the feature after time frame x

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