by adrianaduli
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Radio Adverts Conventions

• FACTS - The radio advert will consist of key facts and statistics about the movie. These are usually reviews and ratings on the film.

• VOICE OVER - Clear voice so that the listeners can recall the information well; they inform the listeners on key dates of the films release.

• Moreover, the voice over\'s tone of voice creates a certain mood to complement the advert with the movie. Their language and tone can represent the movie\'s genre.

• MUSIC - Sets the atmosphere of the film\'s genre; it is used as a background soundtrack for the voice over\'s comentations.

• LENGTH - Typically a radio advert lasts for 30-40 seconds to not lose the listeners engagement and to not reveal too much on the film\'s narration.

• DIALOGUE - Dialogue directly made in the film could be added into the radio advert so that the listeners can create a link between the film and advert once they view it.

• JINGLE/ SLOGAN - A memorable melody or (character\'s) phrase could be used so that the listener\'s can recall the radio advert and advertise the film by vocally replicating the jingle/phase.

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