PR Checklist for Startups: 15 Things to Do Before Your Product Launch
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1. My business idea is based on providing a product or service for an existing customer problem
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2. My product/service fills a need in either a sizable or growing market
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3. I can define the type of market I’m entering into
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4. I can describe my multiple customer segments, and why my product/service is a good solution for each of them
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5. I’ve completed a business model canvas or have an existing business strategy for review
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6. My business partners and team are all aligned with the company’s vision and strategy
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7. Any key stakeholders required for me to deliver my product/service are already onboard
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8. I’ve spoken with my potential customers one-on-one and conducted user interviews to get feedback on my product/service
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9. I can tell you what a day in the life of my customer looks like
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10. I can also tell you WHY my customers are buying my product/service
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11. I’m no longer just prototyping—I’m ready to grow and scale
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12. To the best of my knowledge, I don’t have any inappropriate photos, images or comments displayed across my social media channels
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13. I know what my approximate budget is for a PR & communications launch campaign
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14. I have an analytics system in place to measure impact
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15. I know what success looks like, and I can explain it to you