PR Checklist for Startups: 15 Things to Do Before Your Product Launch

  • 1.  My business idea is based on providing a product or service for an existing customer problem

  • 2. My product/service fills a need in either a sizable or growing market

  • 3. I can define the type of market I’m entering into

  • 4. I can describe my multiple customer segments, and why my product/service is a good solution for each of them

  • 5. I’ve completed a business model canvas or have an existing business strategy for review

  • 6. My business partners and team are all aligned with the company’s vision and strategy

  • 7. Any key stakeholders required for me to deliver my product/service are already onboard

  • 8. I’ve spoken with my potential customers one-on-one and conducted user interviews to get feedback on my product/service

  • 9. I can tell you what a day in the life of my customer looks like

  • 10. I can also tell you WHY my customers are buying my product/service

  • 11. I’m no longer just prototyping—I’m ready to grow and scale

  • 12. To the best of my knowledge, I don’t have any inappropriate photos, images or comments displayed across my social media channels

  • 13. I know what my approximate budget is for a PR & communications launch campaign

  • 14. I have an analytics system in place to measure impact

  • 15. I know what success looks like, and I can explain it to you

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