Ginny Mineo

The Essential Landing Page Checklist: 16 Things You Need to Double Check

Essential Landing Page

• Landing Page Content

• This section is dedicated to all of the content you put on the landing page -- namely the copy, images, and form. It\'s a zoomed-in look at the elements that you\'re creating for the landing page. For bigger-picture issues such as the landing page layout or user experience, skip to the sections below.

• Copy

• 1. Headline uses actionable, value-driven words.

• 2.  Headline matches source copy.

• 3. Sub-header concisely describes the benefit of the offer.

• 4. Body copy is scannable, scrollable, and compelling.

• 5. Page title, URL, and meta description are all optimized for search.

• Images

• 6. Image is indicative of what you\'ll get after filling out the landing page form.

• 7. Image has alt-text.

• Form

• 8. Form is the proper length for landing page goal.

• 9. Submit button copy is customized.

• 10. Form enabled progressive profiling for return visitors.

• Landing Page Layout

• 11. Landing page content passes the blink test.

• 12. Top navigation menu is removed.

• 13. Layout is responsive.

• Landing Page User Experience

• 14. Smart content has logical default tokens.

• 15. Content behind the form is mobile-friendly.

• 16. Thank-you page and/or kickback emails are set up and functional.