Cynthia Meyer

The 37-Point Landing Page Checklist That Scores Conversion Goals

37-point landing page

• Copy

• 1. Headlines

• 2. Sub-headers

• 3. Message Match

• 4. Readability

• 5. Urgency

• 6. Tone

• Image

• 7. Alt-text

• 8. Unique selling proposition (USP) image

• 9. Relevant

• 10. Branding

• 11. Storytelling

• 12. Visual Cues

• 13. Colors

• CTA

• 14. Clear Design

• 15. Clear Message

• 16. Threat Level

• Form

• 17. Length

• 18Multi-Step

• Layout

• 19. Navigation

• 20Responsive

• 21. Length

• 22. Logo

• 23. Footer

• User Experience

• 24. Mobile-Friendly

• 25. Functional Elements

• 26. Thank You Page

• 27. Detailed Opt-in Experience

• Goal Clarity

• 28. Blink test

• 29. 

• 30. No Distractions

• 31. Simplicity

• Trustworthiness

• 32. Social Proof

• 33. Badges

• 34. Testimonials

• 35. Realistic

• 36. No Negative Thinking

• 37. Emotions