Cynthia Meyer

The 37-Point Landing Page Checklist That Scores Conversion Goals

37-point landing page

• Copy

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• 1. Headlines

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• 2. Sub-headers

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• 3. Message Match

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• 4. Readability

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• 5. Urgency

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• 6. Tone

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• Image

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• 7. Alt-text

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• 8. Unique selling proposition (USP) image

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• 9. Relevant

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• 10. Branding

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• 11. Storytelling

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• 12. Visual Cues

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• 13. Colors

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• CTA

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• 14. Clear Design

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• 15. Clear Message

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• 16. Threat Level

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• Form

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• 17. Length

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• 18Multi-Step

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• Layout

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• 19. Navigation

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• 20Responsive

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• 21. Length

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• 22. Logo

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• 23. Footer

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• User Experience

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• 24. Mobile-Friendly

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• 25. Functional Elements

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• 26. Thank You Page

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• 27. Detailed Opt-in Experience

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• Goal Clarity

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• 28. Blink test

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• 29. 

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• 30. No Distractions

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• 31. Simplicity

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• Trustworthiness

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• 32. Social Proof

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• 33. Badges

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• 34. Testimonials

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• 35. Realistic

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• 36. No Negative Thinking

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• 37. Emotions

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