THE ULTIMATE 20-POINT LANDING PAGE CHECKLIST
You probably already know that the landing page is the most important part of your website. After all, that page can determine whether a random visitor turns into a lead for your business or a stat in your bounce rate. Maybe you’ve even read a few landing page checklists already, trying to figure out what strategy to use.

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1. ONE PRIMARY CALL TO ACTION
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2. LEAD CAPTURE FORM
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3. INTEGRATION
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4. HEADLINE
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5. SUB-HEADLINE
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6. VALUE PROPOSITION
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7. BULLET POINTS
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8. CONTENT
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9. TRUST ICONS
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10. HERO IMAGE
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11. SOCIAL PROOF
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12. DESIGN
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13. BUSINESS CONTACT INFORMATION
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14. PHONE NUMBER
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15. PRIVACY POLICY LINK
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16. GOOGLE ANALYTICS
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17. CONVERSION TRACKING
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18. HEAT MAP TRACKING
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19. REMARKETING PIXELS
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20. STEPS