SEO Pre - Launch Strategy

  • Content review/analyzing: Determine what should stay, be repurposed, or go

  • 301 redirects: Set up a spreadsheet of redirects to be implemented at launch

  • Page titles & meta descriptions: Get these setup and ready to rock

  • On-site optimization: Optimize headings, images, social sharing settings

  • Bot check: Make sure you’re blocking appropriate pages from indexing

  • XML sitemap: Create & submit one in Google Search Console

  • User experience: Make sure your site loads quickly, is secure, and works well

  • Duplicate content: Check for any on your site

  • Google Search Console & Analytics: Get these two indispensable tools set up!

This checklist was created by mandeep

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