SEO Pre - Launch Strategy
-
Content review/analyzing: Determine what should stay, be repurposed, or go
-
301 redirects: Set up a spreadsheet of redirects to be implemented at launch
-
Page titles & meta descriptions: Get these setup and ready to rock
-
On-site optimization: Optimize headings, images, social sharing settings
-
Bot check: Make sure you’re blocking appropriate pages from indexing
-
XML sitemap: Create & submit one in Google Search Console
-
User experience: Make sure your site loads quickly, is secure, and works well
-
Duplicate content: Check for any on your site
-
Google Search Console & Analytics: Get these two indispensable tools set up!