SEO Pre - Launch Strategy

• Content review/analyzing: Determine what should stay, be repurposed, or go

• 301 redirects: Set up a spreadsheet of redirects to be implemented at launch

• Page titles & meta descriptions: Get these setup and ready to rock

• On-site optimization: Optimize headings, images, social sharing settings

• Bot check: Make sure you’re blocking appropriate pages from indexing

• XML sitemap: Create & submit one in Google Search Console

• User experience: Make sure your site loads quickly, is secure, and works well

• Duplicate content: Check for any on your site

• Google Search Console & Analytics: Get these two indispensable tools set up!

This checklist was created by mandeep

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