Social Media Strategy
Social Media Strategy
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What Differentiates You?
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What\'s your elevator pitch?
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Gather best testimonials
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What makes you unique?
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Craft a compelling story
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How Will You Execute?
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What do you need to learn?
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What tools are necessary?
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Who is responsible?
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How will you measure?
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Who Is Your Customer?
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What age bracket?
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Gender?
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Location?
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College degree?
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Where Is Your Audience?
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Are they Online?
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Where do they shop?
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Belong to associations?
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Publications they read?
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What Are Your Goals?
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Establish your brand?
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Increase visibility?
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Generate traffic to website?
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Grow sales & revenue?
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When Will Communicate?
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What social networks?
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How often will you post?
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Will you blog?
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Will you use visuals/video?