Linkedin 2019
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Vanity URL
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Headshot Profile Image
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Full Name
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Full Contact Details
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Website
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Phone Number
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FULL Address
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Professional Email
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Twitter Link
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Background Cover Banner
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Pain Point - (Are you tired of the compliance headache?)
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Benefit Statement - (Making you a better version of yourself!)
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Social Proof - (As seen on CNN / BBC or Client Logos that you have worked with etc)
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Call To Action (Buy my book, register for my course etc)
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Corporate Branding
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Personal Branding
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120 Character Headline
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Keyword Orientated
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Power Headline
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Mixture of Both
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2000 Character Summary - Who?/What?/Where? etc
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Education (Last 2 or 3 ... Highlight the relevance)
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Experience (Last 2 or 3 ... Highlight the relevance)
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Skills (Minimum 5 - Maximum 50) ... GENUINE Endorsements
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Recommendations (Testimonials from previous clients)
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Additional Sections (Volunteering, Courses, Projects, Languages, Honours, Awards, Patents, Publications etc)
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Interests - Avoid Controversy
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Posts and Activities - Avoid Controversy