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Linkedin 2019

• Vanity URL

• Headshot Profile Image

• Full Name

• Full Contact Details

• Website

• Phone Number

• FULL Address

• Professional Email

• Twitter Link

• Background Cover Banner

• Pain Point - (Are you tired of the compliance headache?)

• Benefit Statement - (Making you a better version of yourself!)

• Social Proof - (As seen on CNN / BBC or Client Logos that you have worked with etc)

• Call To Action (Buy my book, register for my course etc)

• Corporate Branding

• Personal Branding

• 120 Character Headline

• Keyword Orientated

• Power Headline

• Mixture of Both

• 2000 Character Summary - Who?/What?/Where? etc

• Education (Last 2 or 3 ... Highlight the relevance)

• Experience (Last 2 or 3 ... Highlight the relevance)

• Skills (Minimum 5 - Maximum 50) ... GENUINE Endorsements

• Recommendations (Testimonials from previous clients)

• Additional Sections (Volunteering, Courses, Projects, Languages, Honours, Awards, Patents, Publications etc)

• Interests - Avoid Controversy

• Posts and Activities - Avoid Controversy

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