Cyber Monday Campaign Checklist for SaaS and Startups

  • Pick your Cyber Monday big discount

  • Idea 1: 20-40% off per month for the life of the account

  • Idea 2: 20-40% off per month for an entire year

  • Idea 3: Double or triple the trial length

  • Prepare your email list

  • Segment and prepare your list with past or cancelled members

  • Segment and prepare your list with anyone who is on trial now

  • Note: Avoid sending this deal to current paying members

  • Set up your discount landing page, links, and coupon codes

  • Setup tracking or UTM links for your emails so you can measure your success

  • Alert your team, especially support!

  • Schedule your campaign emails (3-4 recommended)

  • Email 1: (3-4 days prior) "Cyber Monday is Coming Up!"

  • Email 2: Cyber Monday Morning - "Happy Cyber Monday! - 40% off Today Only!"

  • Email 3: Cyber Monday Afternoon - "Last Chance Cyber Monday Ends at Midnight"

  • Email 4: (Tuesday morning) "We\'re Extending Cyber Monday by an Extra Day!"

  • Track your success in your analytics tools

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