Cyber Monday Campaign Checklist for SaaS and Startups
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Pick your Cyber Monday big discount
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Idea 1: 20-40% off per month for the life of the account
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Idea 2: 20-40% off per month for an entire year
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Idea 3: Double or triple the trial length
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Prepare your email list
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Segment and prepare your list with past or cancelled members
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Segment and prepare your list with anyone who is on trial now
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Note: Avoid sending this deal to current paying members
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Set up your discount landing page, links, and coupon codes
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Setup tracking or UTM links for your emails so you can measure your success
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Alert your team, especially support!
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Schedule your campaign emails (3-4 recommended)
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Email 1: (3-4 days prior) "Cyber Monday is Coming Up!"
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Email 2: Cyber Monday Morning - "Happy Cyber Monday! - 40% off Today Only!"
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Email 3: Cyber Monday Afternoon - "Last Chance Cyber Monday Ends at Midnight"
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Email 4: (Tuesday morning) "We\'re Extending Cyber Monday by an Extra Day!"
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Track your success in your analytics tools
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