Cyber Monday Campaign Checklist for SaaS and Startups

Dramatically boost sales, members and revenue overnight. This is a simple, step-by-step process for running a Cyber Monday campaign that will boost sales overnight.

  • Pick your Cyber Monday big discount

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  • Idea 1: 20-40% off per month for the life of the account

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  • Idea 2: 20-40% off per month for an entire year

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  • Idea 3: Double or triple the trial length

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  • Prepare your email list

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  • Segment and prepare your list with past or cancelled members

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  • Segment and prepare your list with anyone who is on trial now

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  • Note: Avoid sending this deal to current paying members

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  • Set up your discount landing page, links, and coupon codes

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  • Setup tracking or UTM links for your emails so you can measure your success

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  • Alert your team, especially support!

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  • Schedule your campaign emails (3-4 recommended)

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  • Email 1: (3-4 days prior) "Cyber Monday is Coming Up!"

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  • Email 2: Cyber Monday Morning - "Happy Cyber Monday! - 40% off Today Only!"

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  • Email 3: Cyber Monday Afternoon - "Last Chance Cyber Monday Ends at Midnight"

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  • Email 4: (Tuesday morning) "We're Extending Cyber Monday by an Extra Day!"

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  • Track your success in your analytics tools

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