EXAMPLE BUSINESS PLAN LAYOUT

Industry Market Plans
  • Cover sheet

  • Company Name

  • Presented TO

  • Date

  • Copy number

  • Table of contents

  • List key section of business plan

  • Executive summary

  • The company overview

  • Mission statement

  • Statement of funding

  • Statement of purpose

  • Description of business

  • Company ownership

  • Description of product/service (overview) What are you going to sell?

  • Company location and facilities

  • Licences/Permits/Regulations

  • Overview of key items

  • Insurance

  • Overview of most pertinent concepts

  • Start-up costs

  • Listing of key purchases necessary to execute business plan

  • Market analysis (External factors impacting marketing)

  • Target market and demographics

  • Description of customers

  • Market segments

  • Unmet needs & how you fill them

  • Key trends

  • Quantity market potential

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