EXAMPLE BUSINESS PLAN LAYOUT
Market Plans
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Cover sheet
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Company Name
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Presented TO
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Date
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Copy number
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Table of contents
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List key section of business plan
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Executive summary
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The company overview
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Mission statement
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Statement of funding
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Statement of purpose
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Description of business
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Company ownership
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Description of product/service (overview) What are you going to sell?
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Company location and facilities
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Licences/Permits/Regulations
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Overview of key items
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Insurance
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Overview of most pertinent concepts
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Start-up costs
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Listing of key purchases necessary to execute business plan
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Market analysis (External factors impacting marketing)
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Target market and demographics
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Description of customers
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Market segments
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Unmet needs & how you fill them
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Key trends
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Quantity market potential
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