Growth-Hacking Checklist
Read Your Way to CMO Status With the 9 Best Marketing Books
Marketing Books
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SEO: SEARCH ENGINE OPTIMIZATION
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Hire a good engineer to build a website that's optimized for search and will ensure your company appears at the top of the page when people type it into any web browser.
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SEM: SEARCH ENGINE MARKETING
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Find Out the most common search terms related to your company, and buy them on Google AdWords.
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PRODUCT MANAGEMENT
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Closely monitor user experience and behavior using Google Analytics.
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A/B TESTING
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Offer your customers two versions Of a product, and monitor which one they prefer.
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FACEBOOK/INSTAGRAM ADS
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Use Facebook and Instagram ads to convert fans into paying customers.
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EMAIL CAPTURE
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Capture new customers via email, using survey questions, distributed content, and calls to action that drive them back to your site or convert them into paying customers.
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LIST BUILDING
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Break your fans and customers into differentiated lists so you can target them differently and play to their preferences more accurately.
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INFLUENCER MARKETING
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Collaborate with high-profile brands to tap into their audiences.
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SOCIAL MEDIA STRATEGY
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post new content Often so you Stay fresh in people's minds. Time your social media posts to early mornings or early evenings to reach the most eyeballs.
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Engage with other brands to raise your visibility, and create branded content across all channels.
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