{Client Follow-Up Email Sequence}
Follow-up sequence
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{EMAIL 1} Immediately After Purchase
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A thank you email + any details about accessing or using the purchase
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{EMAIL 2} 2-3 Days After
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A progress check asking if everything is going well + contact information for support
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{EMAIL 3} 1-2 Weeks After
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A request for feedback or link to a survey that allows you to collect information that you can use for testimonials + improvements
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{EMAIL 4} 3-4 Weeks After
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A bonus email with some free content that relates to their initial purchase
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{EMAIL 5} 2 Months Later
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A maintenance :: upgrade :: promotional email that caters to the next thing they want
Related Checklists
