blog.amasty.com

Selling

Cross selling

• When Cross Selling Works

• When cross-sells are half the price or less of the original product

• small purchases and small cross-sells, e.g. monitor tissues plus monitor cleansing liquid

• Natural bundling, e.g. a camera plus a camera case

• When Cross Selling Fails

• When cross-sells are more than half the price of the original product

• When cross-selling chain is reversed: people won\'t buy a camera as an addition to a camera case

• When Upselling Works

• Relatively small difference in price or from the same price/class range

• Products with the same features and brand

• Full/close substitutes

• When Upselling Fails

• When main features/parameters don\'t match

• Some brands\' policies don\'t allow showing other brands as related products

• Full substitutes in cart may lead to loops and confusion

• Small percentage of considered purchases