The Modern Marketer

Marketing 10 Skills for Success
  • HARD SKILLS

  • Analytics

  • Maneuvers her way a large set of data to interpret audience behaviour, assess Campaign and measure ROL.

  • Content Strategy

  • Define content goals and uses SEO, link-building. amplification best practices in order to get maximum exposure for Content.

  • Social Media

  • uses aggregate social data to help the company make business decisions and time and money spent on social Channels.

  • Mobile

  • Prioritizes mobile marketing optimization and understands the strong connection between mobile and social for delivering successful campaigns

  • Ecommerce

  • Uses insights about customers, campaigns, social and mobile to help explore new ecommerce channels and help her company cash in.

  • SOFT SKILLS

  • Creativity

  • Brings new ideas and interpretations to common problems, and doesn\'t underestimate the power of the (well) written word.

  • Resourcefulness

  • Uses all of the tools in her toolkit to find the most accurate sources of data and make the most informed analysis.

  • Adaptability

  • Is able to change plans at the drop of a hat and tackle new challenges with grit determination

  • Collaboration

  • Works With different departments to optimize marketing efforts and provide data dissection insights to other teams.

  • Leadership

  • Is able to lead and inspire her colleagues with her insight. experience, and innovation

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