The Modern Marketer
-
HARD SKILLS
-
Analytics
-
Maneuvers her way a large set of data to interpret audience behaviour, assess Campaign and measure ROL.
-
Content Strategy
-
Define content goals and uses SEO, link-building. amplification best practices in order to get maximum exposure for Content.
-
Social Media
-
uses aggregate social data to help the company make business decisions and time and money spent on social Channels.
-
Mobile
-
Prioritizes mobile marketing optimization and understands the strong connection between mobile and social for delivering successful campaigns
-
Ecommerce
-
Uses insights about customers, campaigns, social and mobile to help explore new ecommerce channels and help her company cash in.
-
SOFT SKILLS
-
Creativity
-
Brings new ideas and interpretations to common problems, and doesn\'t underestimate the power of the (well) written word.
-
Resourcefulness
-
Uses all of the tools in her toolkit to find the most accurate sources of data and make the most informed analysis.
-
Adaptability
-
Is able to change plans at the drop of a hat and tackle new challenges with grit determination
-
Collaboration
-
Works With different departments to optimize marketing efforts and provide data dissection insights to other teams.
-
Leadership
-
Is able to lead and inspire her colleagues with her insight. experience, and innovation