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Basics of Google AdWords In 7 Steps

Google Adwords

• Set up Account

• Set up an AdWords account using a Gmail ID and follow the instructions on the page

• Establish Goals

• Have clear goals and reasons for initiating a Google AdWords campaign for your business

• Create Campaign

• Create 4 campaign, decide the location for which you want your ads to be seen

• Creation of Ads

• Have a compelling CTA for the ads in order to improve your CTR (click through rate)

• Keyword Research

• Include broad keyword match, exact keyword match and phrase keyword match

• Start Bidding

• Bid for the right keywords: your competitors will also want to target the same

• Track and Monitor

• Test, monitor and tweak your ads to know their effectiveness and impact on your business