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Basics of Google AdWords In 7 Steps

Google Adwords

• Set up Account

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• Set up an AdWords account using a Gmail ID and follow the instructions on the page

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• Establish Goals

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• Have clear goals and reasons for initiating a Google AdWords campaign for your business

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• Create Campaign

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• Create 4 campaign, decide the location for which you want your ads to be seen

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• Creation of Ads

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• Have a compelling CTA for the ads in order to improve your CTR (click through rate)

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• Keyword Research

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• Include broad keyword match, exact keyword match and phrase keyword match

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• Start Bidding

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• Bid for the right keywords: your competitors will also want to target the same

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• Track and Monitor

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• Test, monitor and tweak your ads to know their effectiveness and impact on your business

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