peterainsworth.com

Job Post Checklist

Effective Job Postings

• IDENTIFY COMPELLING AND POPULAR KEYWORDS

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• Look at competitors' job postings

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• Review keywords on applicant resumes

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• Use Internet keyword tools

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• Create a list of 10 common keywords

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• CREATE A PRACTICAL SUBJECT LINE

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• Use industry standard job titles

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• Remove company abbreviations

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• Add the office location

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• KEEP DESCRIPTION TEXT PUNCHY

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• Use an engaging introductory paragraph

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• Use around 5 bullet points to describe key responsibilities

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• INCLUDE VITAL (AND SPECIFIC) JOB DETAILS

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• Include salary range

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• Include benefits information

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• Include a call to action

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• OPTIMIZE FOR KEYWORDS

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• Place industry keywords in opening paragraph

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• Sprinkle identified keywords throughout post

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• PROOFREAD

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• Check grammar & spelling yourself

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• Have a colleague review the post

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• SHARE ON NETWORKS

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• Post on Facebook, LinkedIn & Twitter

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• Create social post for hiring managers and recruiters to share with their networks

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• Encourage all employees to share on their social feeds

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