peterainsworth.com

Job Post Checklist

Effective Job Postings

• IDENTIFY COMPELLING AND POPULAR KEYWORDS

• Look at competitors\' job postings

• Review keywords on applicant resumes

• Use Internet keyword tools

• Create a list of 10 common keywords

• CREATE A PRACTICAL SUBJECT LINE

• Use industry standard job titles

• Remove company abbreviations

• Add the office location

• KEEP DESCRIPTION TEXT PUNCHY

• Use an engaging introductory paragraph

• Use around 5 bullet points to describe key responsibilities

• INCLUDE VITAL (AND SPECIFIC) JOB DETAILS

• Include salary range

• Include benefits information

• Include a call to action

• OPTIMIZE FOR KEYWORDS

• Place industry keywords in opening paragraph

• Sprinkle identified keywords throughout post

• PROOFREAD

• Check grammar & spelling yourself

• Have a colleague review the post

• SHARE ON NETWORKS

• Post on Facebook, LinkedIn & Twitter

• Create social post for hiring managers and recruiters to share with their networks

• Encourage all employees to share on their social feeds