WSI eMarketing

How To Use Psychology To Increase Conversions

marketing tips

• Use Social Proof To Increase Buyer Confidence

• Social proof can be used to increase conversions in a number of ways such as customer reviews,

• 5-star ratings, social following and celebrity endorsements

• Loss Aversion

• We tend to do everything in our power to avoid loss and this psychological response opens the door for real marketing opportunities.

• Scarcity is one way to further cement that perception which can be achieved by limiting the number Of items or a limited time offer.

• Price Anchoring Demonstrates Value

• Anchoring is when we unintentionally perceive the first thing about a product as true

• Take advantage of this by making it obvious When Changed the initial price. Include the original price or comparative retail price with your offer.

• Building Relationships Through Social Actions

• Humans are social creatures always looking to make new connections.

• Once a bond has been formed, we feel obliged to honour that connection even without realising one has been made. The true power Of social media marketing at work.

• Authoritative Brand Alignment

• We tend to follow people with authority Or popular public figures Which is Why celebrity endorsements work so well.

• Another approach is to form a partnership with a well-known business or influencer to create mutually beneficial Opportunities.