HubPages

How To Create The Perfect SEO Content

Tools

• TOPICS NOT KEYWORDS

• Write your content for the reader based on a topic (keyword you have researched).

• Focus on that main topic and add variations, synonyms, related words throughout the content.

• Most of the above is already covered if you just write naturally. But it pays to do keyword research to find the kinds of words people actually use.

• OPTIMIZE YOUR MAIN KEYWORD

• Keywords in your URL

• Keywords near the Start Of your title

• In the first 100 words

• In an image alt text (preferably the first)

• Bold or italic within the text (may help)

• USE LSI KEYWORDS

• Google is looking for certain words, and combinations of words as a sign that you are writing about a specific topic

• Research all the synonyms and related areas for your topic

• Add them throughout your content as headings, sections

• Don\'t artificially change your content, sentences, structure to suit these new words (keep it natural

• FORMAT YOUR CONTENT

• Break up content into small sentences and paragraphs

• Make use of headings and sub- headings (H2, H3 etc)

• Add bullets to break up lists (numbered bullets if there is an order)

• Add images often (every 300-500 words)

• Include quotes and tweetables

• Add supporting content (video, slides, social embeds)

• CRAFT A STUNNING HEADLINE

• Better headlines lead to improved CTR of your Search Result

• Optimize your title length (55 chars - max 70 chars)

• Use proven headline formulas

• Try different content types (lists, infographics, how tos)

• Add emotional or power words for more impact

• Test your headlines with tools

• MAKE USE OF LINKS

• Link to authoritative and relevant content within yours

• Link to your content (new and old)

• Boost your weaker content with links from more powerful content

• Consider using keyword anchor text in internal links to boost your content

• LONG FORM CONTENT

• Make sure you are writing longer content for a good reason (your audience, the topic etc)

• Don\'t just write longer content to make it longer (you won\'t rank higher)

• Write the best content possible (well researched, planned, supported)

• Sometimes your audience wants something shorter (or even different - video, podcast etc).

• WRITE FOR PEOPLE WHO ALSO USE SEARCH ENGINES

• Write your content for people first

• But keep in mind that you need to optimize for keywords too to get traffic from Google

• Write for "people who also use search engines"