Brad Andersohn

How To Optimize Your Page URL

URLs

• Use readable URLs only

• If humans can’t read or understand your URIS, either can search engines.

• Always-use-hyphens-in-urls

• google_does_not_read_underscores

• Put top content in the root folder

• URL structure can signal top content because it\'s in your root folder.

• http://flyourdomain.com/best-content

• No capital letters in URLs

• URLs are case sensitive, so avoid confusing visitors and search engines.

• Block bad URLs with robots.txt

• Tell search engines to ignore dynamic URLs that point to your canonical URL

• Add mobile URLs to sitemaps

• Identify mobile friendly pages in sitemaps so they get ranked higher in mobile search results.

• Use canonical URLs

• Avoid a duplicate content penalty by telling search engines your preferred domain and preferred web pages.

• Upload a favicon

• Build your brand and build trust with your visitors and search engines.

• Use 301 redirects

• Tell Google about changes to your URLs so you don\'t lose your rankings.

• Add target keywords in URLs

• Search engines read URLs so they can better connect their users with relevant content.

• http://yourdomain.com/target-keyvvord